I help startups scale like organisations

They acquired customers and investments thanks to a better understatement, definition, development and communication of their value proposition.

Understanding the needs, goals and behaviours of systemic stakeholders and validating solutions that might turn them potential customers or partners
Creating a uniform brand identity across physical and digital touchpoints
Designing the end-to-end customer and staff experience across multiple digital products and physical touchpoints
Creating pitch decks for investors and website narratives for customers and stakeholders.
Advising on strategies to ideate, explore and validate value propositions and systemic partnerships

Helping TickerFit develop create and gather validating evidence for an app for teenagers with cystic fibrosis and its pitch deck to secure fundings worth over €500k.
Creating Forestcar’s brand and pitch decks for a sustainable car sharing service to assure first rounds of customers and investors' interests and support.
Helping Pavillion Places develop the idea and the pitch deck for a business to help local creatives regenerate unused commercial space.
Creating Opere’s brand, decks and website to acquire customers, collaborators and investors for sustainable architecture.
Creating the brand identity for a Minimum Viable Service to validate a new multimodal transportation business

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As Design Lead at Easypeasy,
I improved the brand experience across multiple touchpoints and facilitated a collaborative design thinking approach across the team

Created ways for parents to adapt games along child's development
Set teachers’ expectations about parents’ engagement with informative newsletters
Created a uniform brand experience across apps, websites and editorial assets
Facilitated new feedback and co-design events with parents and teachers
Improved adoption through promotional material given by school practitioners
Defined a research strategy to gather, provide and share insights across the team
Defined the product vision based on customer insights and upcoming business goals
Tested a partnership by running an experiment of integration with another app